The context

Using an algorithm, Spoke help guys find their perfect trouser fit. Over three years, we helped them finesse their narrative, build a distinct brand and fuel the business with creativity.

What we did

We designed the Spoke brand to embody its founder's dry wit and no BS approach to apparel, positioning the business as a tech brand that makes clothes rather than a fashion brand. We visualised this by bringing data and science to the fore with stripped-back art direction to make the trousers the hero.
My Role
Creative Director, Onwards Agency

Photographers, Luke Stephenson & Matt Davis

The Joy of Fit, Directed by That Jam, produced by Studio Yes