Siliconmilkroundabout
The context
Siliconmilkroundabout is both the longest brand name in existence and the world's most famous tech jobs fair.
With more job search engines popping up, they needed help expressing what made their physical experience unique and invaluable. The difference between SMR and their algorithm-powered competitors was face-to-face interaction. A bit like speed-dating, they build the perfect environment to hang out with and get to know your new team.
Our Approach
We used the idea of ‘Human’s, not robots', as a creative hook for the brand. The visual world we created was visually inspired by chat rooms, with a conversational voice that felt very human. The effect was a brand that felt like the natural evolution to the much-loved DIY feel of their events.
Siliconmilkroundabout is both the longest brand name in existence and the world's most famous tech jobs fair.
With more job search engines popping up, they needed help expressing what made their physical experience unique and invaluable. The difference between SMR and their algorithm-powered competitors was face-to-face interaction. A bit like speed-dating, they build the perfect environment to hang out with and get to know your new team.
Our Approach
We used the idea of ‘Human’s, not robots', as a creative hook for the brand. The visual world we created was visually inspired by chat rooms, with a conversational voice that felt very human. The effect was a brand that felt like the natural evolution to the much-loved DIY feel of their events.
My Role
Creative Director, Onwards Agency
Collaborators
Illustration, Daniel Haire
Photography, George Baxter
Creative Director, Onwards Agency
Collaborators
Illustration, Daniel Haire
Photography, George Baxter
